Max Motors

Chevrolet to Debut Five Ads on Super Bowl Sunday

Max Motors — Thu, 02 Feb 2012 22:50:14 +0000

DETROIT – Chevrolet is going big on Super Bowl Sunday with five new ads, including a first-of-its-kind music video with the new Sonic subcompact and the band OK Go.

“The Super Bowl is a huge opportunity for Chevrolet to connect with millions of consumers – before, during and after the game – with our ads and digital extensions,” said Joel Ewanick, global chief marketing officer, General Motors. “At the core of our efforts are great Chevrolet cars and trucks.”

“The Sonic and OK Go partnership is the perfect match-up of an innovative small car with a band known for its unique videos and musical interpretations,” said Ewanick. “The Sonic was built to be fun to drive and the ‘Needing/Getting’ music video highlights its agility, power, and spaciousness.” …more

GM Will Build $200 Million Stamping Facility in Texas

Max Motors — Tue, 31 Jan 2012 20:50:20 +0000

ARLINGTON, Tex. – General Motors will start construction next week on a new $200 million stamping facility that will create approximately 180 jobs. The new facility, part of the company’s Arlingtonmanufacturing complex, will produce large stamping components for the next generation of full-sizeChevrolet Tahoes, Suburbans, GMC Yukons and Cadillac Escalades.

“Our investment in GM’s Arlington plant is one more example of GM strengthening the economy and creating jobs throughout the many U.S. communities where GM does business,” said GM Manufacturing Manager Larry Zahner.

Currently, Arlington receives stamped components from several GM plants, with some parts coming from more than 1,000 miles away. The new facility, which comes on line in 2013, will save about $40 million a year in logistics cost. The new facility is in addition to a $331 million investment to purchase tooling and equipment and expand the Arlington Assembly Plant that was announced along with 110 additional jobs in May 2011. more…

Buick and GMC Showrooms Transforming Across Country

Max Motors — Tue, 31 Jan 2012 14:53:32 +0000

DETROIT – Buick and GMC customers nationwide are discovering how a more welcoming dealership atmosphere enhances the experience of buying a new car or servicing a vehicle. More than 1,900 dealers, many in major markets, are showing the way.

The ongoing dealership image enhancement program includes a new exterior façade with updated signage, a bright and airy showroom featuring a customer greeting station, and a customer lounge with free Wi-Fi. In some cases, a café or salon is part of the experience.

The changes are important because both Buick and GMC currently attract more than 40 percent of their buyers from brands outside General Motors. more…