2009 Buick Roadmaster & 2010 Roadmaster Coupe
The next generation Lucerne is currently under development by Buick. In our proposal, it will be getting a name change, to Roadmaster. Based on the Zeta RWD platform and built at the Oshawa plant in Ontario, Canada, the Roadmaster features the emotional styling language displayed on the Enclave luxury crossover, first introduced as a concept in January 2006. As the replacement for Buick’s hot selling Lucerne, the Roadmaster carries on that car’s strong points and builds on them. With even more power and bold American styling, the new Roadmaster offers RWD V8 power and a refined and upscale interior. Roadmaster will be in a class of it’s own, offering comparable features and refinement of luxury sedans costing thousands more. Starting at the high end of the 300C’s price point, the Roadmaster will handily surpass that car’s refinement, luxury and features, all with a distinctive American style of it’s own. Positioned as a low price American Lexus LS, Roadmaster will be the integral part of Buick’s renaissance plan, an excellent selling, high profit model in the Buick lineup.
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